Guest blogging has got Matt Cutts pissed

For those that don't know Matt Cutts heads up Google's Webspam team, playing an important part in cleaning up SERPS with the recent Penguin, Panda and Hummingbird updates.

When they pushed out these updates, Matt posted up blogs, videos along with quality guidelines to make it fundamentally clear what was acceptable and what wasn't. The narrative focussed around creating high quality links from authoritative sources. Such sources included blogs and forums; supposedly content written by real people who would no doubt offer a link back on the basis that it was a recommendation and an appreciation of the content provided. In essence the better your content, the more it will be shared and written about by others, the more links you would receive back naturally.

One ways of generating some decent links back to your site was "guest blogging". So, you'd find a nice authorative blog, you would build up a repor, find that you have things in common and ask (or be asked) to write a guest blog, thus giving you exposure and raising the profile of the individual's blog (basically a bit like me getting Matt Cutts or Bradley Wiggins to do a post on here). In return that would give you the opportunity to mention your company or service and a nice back link.

Anyway, as with everything in search the boundaries have been pushed, the algorithm manipulated and now Matt Cutts sounds peeved. So much so that it sounds like a change in algorithm will be coming along to downgrade links from guest posts.

"Okay, I’m calling it: if you’re using guest blogging as a way to gain links in 2014, you should probably stop. Why? Because over time it’s become a more and more spammy practice, and if you’re doing a lot of guest blogging then you’re hanging out with really bad company.

Back in the day, guest blogging used to be a respectable thing, much like getting a coveted, respected author to write the introduction of your book. It’s not that way any more. 

....So there you have it: the decay of a once-authentic way to reach people. Given how spammy it’s become, I’d expect Google’s webspam team to take a pretty dim view of guest blogging going forward".

To be honest Cutts did hint a few months ago that they were working on an algorithm change which focussed on ignoring paid for content. So there you go, anyone reaching out to bloggers, blatantly offering to pay £100-200 for an article won't be going far for much longer.

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