Google Colour Algorithm

Interesting post over at Point and Fire which highlights an interview between Google's Matt Cutts and TechCrunch. In it he states that Google is now taking into account colours used on a website in it's algorithm.

“while we continue to advise webmasters to focus on promoting compelling content and site usability, there are certain ways to represent quality and render a site more search engine friendly”...“We use a range of signals to ascertain the value of a site. For the first time, we are now also factoring in aesthetics such as colour, shading and contrasts”.

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