Interesting to see Google+ being abandoned and Facebook and LinkedIn being overused for little return. Social proving to be tricky in B2B environments.
With many of us spending 72% of our day in front of Outlook it is no wonder that email proves effective.
The report does highlight some opportunities with executive events (trackdays etc) and telemarketing (which I am a big believer in) being underused but very effective. At One we've had fantastic results through telemarketing.
2 comments:
The use of teleconference and email marketing are two effective ways to improve B2B sales. With proper use of these two, success can be achievable. I agree with the social being tricky. When it comes to contacting it does not appear formal. It should serve as a center of information and news.
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