Big Data Video from OgilvyOne

Aaron at the agency sent over this vid this morning. It's smiley, happy, cheesy people all the way but some of the ideas are nice. I've always said that stores need to embrace digital in-store and this video covers it off nicely. Taking a photo in the mirror and having it sent to Twitter or Bookface in-store is a nice touch and I like the in-store NFC download of appropriate clothing based on body size and previous preferences.

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