Facebook Graph Search

You can edit Search Engine visibility settings in Facebook.
Be prepared for another round of upset as people learn more about Facebook's proposed Graph Search. It's currently in beta but is on it's way. In short it is a search engine based within Facebook where say if you typed in "Trafford Centre Cinema" into Graph Search it will drag in all your friends results who have been there, what they thought, said and did there. There is talk it will work wider away from your friends network too. So, for example, if you get tagged in a drunken stupor at your favourite local bar, those photos of you drooling in the background will be dragged into that search. In effect Facebook is going to be making much better use of your content.

Before we go any further let's get one thing clear. Nothing has changed. Facebook is using the data you have posted and approved. Facebook is free. You don't pay a penny to upload your photos, videos and share your life stories. All content is self uploaded either by you or your friends. You have control over it, you can remove any stories or tags. If you don't like what Facebook is doing then get out and close down your account.

Graph Search is designed to allow you to quickly and easily find new experiences. We share so much data today, (in fact 300 billion photos and nearly 3 billion Likes everyday) that it all can become lost. The amount of data we're sharing is increasing too (Zuckerberg's Law says the amount of data we consume and share will double every two year's, much like Moore's Law on hardware). Graph Search will become useful in that all this data will be easily searchable. And yes us marketeers will also see the benefits. The question is, would you rather have marketing pushed to you as being relevant or irrelevant? If you like bikes, do you want ads on cheap viagra and prostitutes or information on new bikes, teams and races etc?

If you're worried you can make some changes to help.

If you are worried about you're data being shared make sure you spend some time running through Facebook's privacy settings. I like my Facebook to remain informal unlike my Twitter, LinkedIn & Google+ account so I've spend some time reviewing.

Make sure you do review and read the warnings. The amount of people who get really angry about "Facebook using my data" and then "can't be bothered" to spend the time to review their privacy is amazing.

In privacy settings you can review who can see your data and what data is published to whom. I'd pay close attention to the "search engine visibility" setting (see the image at the top of this blog).

I would also have a look at the 'Limit Past Posts' option if you're really anxious that those pictures of you in Kavos in 2005 aren't shared away from your friends.

Limit Past Posts - if you're anxious about old material

No comments: