New Kelloggs Crunchy Nut Campaign

I came across an article today that mentioned Kelloggs were returning to their old 1985 strapline "The trouble is they taste too good". It was a fantastic strapline; encouraging people to discover and psychologically planting the message to not be afraid to eat more.

Ad agency Leo Burnett are behind the return, and for me the most exciting part of the campaign is the extra elements being added to the push. "Pop-up restaurants" will feature in 156 supermarkets (including major retail outlets) to really keep the sense of "discovery" beneath the strapline alive.

Looking forward to the campaign.

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