Confused.com Burglary Experiment

Really like this idea from Confused.com. 3 members of the general public entered a competiton to legally burgle a house. The purpose was to raise awareness of home and contents insurance and how easy it was for anyone to pick the most expensive items in a house very quickly.

Simple but effective, the viral drives home the need for insurance while Confused.com win brownie points for raising awareness of the dangers of not looking after your valuable assets, ultimately saving you money on your car insurance. I really like the usefulness of the viral rather than it being funny and leftfield from the product like many out there.

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