Onix 2012 Bikes

Black:RH - the blue would suit the Weaver Valley kit
Lancashire based Onix Bikes have today launched their new 2012 bike range with Rob Hayles announced as advisor, test rider and brand ambassador.

I've followed Craig at Onix pretty much from day one and it's great to see where he is today. He has produce two amazing looking bikes for next year, which I know from following him on Twitter has been a tough and frustrating process. He has posted a brilliant blog on his website about this.

What I like about Onix is their open policy, they have a great personality on Twitter and have created a good following. The launch today was a great success with hundreds of people tweeting about the new range. I also loved the build up on Friday night with people sending in tweets about how they were looking forward to seeing the bikes.

It's a great illustration of how engaged with people through Social Media can really do big things for new or small brands. Craig at Onix has been refreshingly truthful and open, we've been on the journey with him and he has set up Onix rides over the year too. I've had first hand experience too with how Social Media can help with Bridgewater Riding Club (increased visibility and entries) and the Cheshire Classic Road Race (increased reputation and sponsorship).

The Bikes

Black:RH Pro. Just check out those chain stays!
Onix have produced 2 machines for the Rob Hayles Signature Range, Black:RH and Black:RH Pro. Details are currently under wraps but it looks like they will feature SRAM groupsets and wheels with carbon dropouts and BB30 bottom bracket. It also looks like there is FSA finishing kit and Sella Italia saddles.

However, what we do know is that frame looks like a beast of frame. Just look at those chain stays, they just scream power, those forks shout stiffness. The down and top tubes look pretty solid and slippery too. I can see the sprinters having a lot of fun on this. The frame is made from Toray carbon with internal cabling and is finished with matt and gloss detail. The touches of blue or red, with gloss Onix logos all over the bike are just beautiful.

I hope the bike is a success for them, it certainly deserves to be. I look forward to seeing the different specs and pricing. Word is they will be bringing a Time Trial bike out later in the year. I'll be all over that.

http://onixbikesonline.com/


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