Vinny Jones and the British Heart Foundation

A piece of brilliance! The British Heart Foundation ad features hard man Vinny Jones telling us all how to complete hands-only CPR. Dial 999, then push hard and fast to the beat of Stayin' Alive.

Great execution, definitely rememberable and love the little funny moments throughout.

I love how it's moved on from the TV, to a iPhone heart rate app to being able to buy a t-shirt. Great planning. It also went viral, and was most shared video on the internet with 53,000 shares in one week.

The ad was made by Grey London.

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