How Do Knowledge Bank Blog

I was asked to write a blog on Brand Stategy in Sport for How Do's Knowledge Bank this week. I decided to keep it close to home and concentrate on Sky's involvement in British Cycling. It's been 2 years since they invested in the professional road team and I believe it is one of the best examples of surrounding it.

You can read more at http://www.how-do.co.uk/knowledgebank/listings/view/one-marketing-communications?showcase_id=570


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