I was asked to write a blog on Brand Stategy in Sport for How Do's Knowledge Bank this week. I decided to keep it close to home and concentrate on Sky's involvement in British Cycling. It's been 2 years since they invested in the professional road team and I believe it is one of the best examples of surrounding it.
You can read more at http://www.how-do.co.uk/knowledgebank/listings/view/one-marketing-communications?showcase_id=570
The Guy Doing The Writing
- Woody
- I live in Northwich, Cheshire & spent my school years in Holmes Chapel. My Twitter username is @andywood86.
I work for One Marketing Communications in Manchester. Needless to say all the thoughts on my blog are my own.
I have a beautiful girlfriend Becky who, along with her horses have recently taken over my life. I now spend many a weekend on a windy field supporting her Show Jumping.
Cycling is one of my major hobbies. I am a committee member for Weaver Valley Cycling Club. I take part in many sportives and races throughout the season, riding a Dave Hinde Race Series road bike with Shimano RS80 wheels, Deda Blackfin forks and Ultegra groupset.
There is something special about stumbling across an absolute gem of a record and I listen to all sorts from motown to disco to house. I've been DJing since I was 16 with my best mates Adam, Nay & Tom. We're collectively known as The Homegrown Djs & have toured around the UK & Europe.
I'm a big Man United fan and a bit of a petrolhead too. I currently drive a Golf GTI which will do the job until the Porsche arrives! I also love planes.
Pictures
Sites I Like
- Becky Brougham: Event Rider & Showjumper
- Bike Radar
- Bridgewater Riding Club
- Campaign
- Cycling Weekly
- Cyclosport
- Ear I Am
- Funkagenda
- Homegrown Music
- How Do
- Kahua Music
- Manchester Airport Photos
- Mark's Cycling Blog
- Marketing Week
- One Marketing Communications
- Phil's Road Biking Blog
- The Drum
- Weaver Valley Cycling Club
- YourSportsTherapist.com
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