Work blog post - Behavioural Economics

I've written a blog post for work which is a quick introduction into Behavioural Economics. It touches on how (by understanding how we make choices) making little changes to our planning could have a real big impact on sales. Even down to simply adding or taking a £1 can make a big difference!

You can read the blog at http://www.onemcr.co.uk/one-marketing-news/becoming-a-choice-architect.html

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