Ariel Washing Powder Fashion Shoot

I love this idea from Saatchi's in Sweden. Washing powder is a product with very low consumer engagement, mainly due to us having too many negative connotations through doing our washing. During one week Saatchi's built a glass box Stockholm Central Station, inside there was a robot loaded with ketchup, name it and a rotating washing line with designer clothing.

People were invited to visit Ariel's Facebook page where they could win clothes by controlling the robot in real time online. The designer garments were used as targets and the challenge was to hit them with the robot. The stained garment was then sent in the post after being washed on-site with regular Ariel Actilift.



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