86% of companies don't chase up on 'abandoned baskets'

I read an interesting piece of research from Behavioural Email experts RedEye which shows a huge percentage of online retailers don't chase up on abandoned baskets. Only 14% of companies are chasing up (up 7% from November 2010).

I first blogged about this back in June 2010. It is such an important area, the internet's very own hot lead, but as the research shows only a minority of companies actively chase up on why you haven't bought those items. We need to consider how we overcome these barriers to sale.

My blog back in June commented that the main reason for abandoned baskets was due to hidden costs such as postage or consumers not being ready. If we use Behavioural Economics we can look at solving these barriers. My article in June goes into this in more detail.

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