New Lucozade Sport TV Ad

I love this new Lucozade Sport TV ad. It sees Lucozade hitting on teenagers as a sport drink of choice with a fusion of sport and urban electronica music.

The soundtrack features rapper Tinie Tempah alongside Blink 182 drummer Travis Barker. They push out a big Drum and Bass backed number (which I think is a remix of Simply Unstoppable). It brilliantly touches on all elements of urban, grunge and electronica (much like work using Wretch 32 in our recent TV ad). The sport is covered by Irish boxer Katie Taylor. I love the choice of Katie which nicely gets across the female representation.

Lucozade mean business as the ad hits 90 seconds! The ad was created by Grey London.

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