Hovis Farmer's Race TV Ad

Caught the new Hovis TV ad this evening which features farmer's racing cross country. The ad was created by Dare with production support from Blink.

I thought it was uplifting, everyone had a smile on their face and gave the impression they were striving to achieve something (I believe it uses actual suppliers to Hovis in the race). Although beautifully shot and directed, whether this will translate into people remembering the brand next time they are out in the shops compared to Victoria Pendleton & "through time" ad I'm not sure. In a further note, it was filmed just down the road from me in Macclesfield. From the looks of things I would say around Wincle.

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