andy-wood.biz

Thought I would share a TV ad work has produced for online fashion retailer GetTheLabel.com.

Getthelabel.com offer high street brands such as Adidas, Nike, Police, Sonnetti, UGG, Henleys, Berghaus, Firetrap, Teddy Smith...you name it...at discounted prices. I've purchased some Boxfresh hoodies from them in past and they were spot on (even if I do say so myself!).

We currently work with getthelabel.com on PR and Social Media which lead to us being commissioned to produce their first TV ad. The brief was aimed at 16-24 year olds and we also considered stay at home Mums too. The media was bought and planned by Mediacom North while the filming was shot with Chief Productions and the brilliant Nate Camponi (great blog by the way) directing. We had used Chief and Nate before on a previous ad for a bathroom retailer.

It was important to get across the huge range of product on offer, key benefits of using the website and we spent a lot of time getting the right models involved. We commissioned Wretch 32's "Traktor" as the soundtrack which gave it a nice edge, both on a electronica, urban and slightly grungy tip.

Put all together it worked beautifully to create a great, great ad which the guys in creative can be very proud of.