Ads I liked in March

Thought I would share with you some of my favourite ads for March.

My favourite comes from agency BBDO in Paris. The ad is for Mars' Celebrations, cheekily looking at "when YOU want to celebrate". I love the Creative Direction; the photography is beautifully shot and captures a moment. If you look at the Gymnastics version, every face is telling a story. I'm not aware of the brief but I think it would be a nice strategy for Celebrations if they were looking to pick a new customer base away from being bought in big, party occasions. Perhaps it's those little moments that mean the most.....hey Mars you can have that one on me!

More from France, and this time the agency is Euro RSCG Paris. These ads look at Canal + supporting film makers. I just love the detail involved with these ads. A huge amount of thought and attention to detail (not to mention passion) has gone into producing them. I would spend time looking if I came across it in a magazine.

I think this is very clever from Cole & Weber for the Washington Lottery. The tagline says it all. The ad looks at extreme ways in which lottery winners could spend their winnings. I'm not sure if it did, but it could lead to a very nice Social Media campaign where people could put forward their own ideas (or even invite winners to share their experiences).

This ad is from German agency Serviceplan. It is very simple but I love how the image works with the tagline "Makes your horses purr". Engine oil ads can be all the same with whirling cogs and the like: it's nice to see something different.

And since Easter is just round the corner, I thought it would be nice to include an Easter themed ad. This is another ad from Germany with agency Preuss and Preuss pushing this one out. A very nice, light hearted ad which reminds folk to visit Kolner Zoo during the Easter school break. The ad nicely reminds us that Spring is normally a good time to see newborns come into the world too. A tug on Mum's heartstrings I'm sure!

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