Cervelo are one of my favourite bike manufacturers, if I had the money they would be the bike of my choice. I like the grass roots, "hand built" personality of the brand, their marketing really gets across how they put heart and soul into every product. Results show this too, their bikes for years have been at the forefront of professional cycling, particulary Time Trialling.I like their good product development, understanding the need and audience while being sympathetic to design. Their bikes look beautiful.
So when Cervelo announced the retirement of their professional cycling team a couple months ago it was a disappointment. Over 2 years they had achieved so much, from newbies on the block to serious contender, not least getting Thor Hushvod into the World Champion and Tour de France green jerseys!!
Lack of funding was to blame and the team was effectively taken over by Garmin.
I came across this blog from Cervelo owner Gerard Vroomen about the demise of his team. I think this is a great example of their commitment and passion to cycling. I feel sorry for him but hopefully Cervelo will come out of the experience stronger and good on them!
http://www.cervelo.com/en_us/news-blog/rider-blogs/article/mixed-emotions/2616/
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