Christmas TV Ads

The Superstores have started their big pushes for the festive season.

Let me know you're favourites. Mine are Marks & Spencer and Tesco. Marks & Spencer have brought in the usual mix of celebrities to cover their target age range. Peter Kay was good decision, not only for ad visibility, but to promote their Big & Tall range. I really like the ad, it's bright, refreshing and shows the clothes in a great light. It will work well for them.

Tesco's have decided to keep with Fay Ripley and Mark Addy as Mum and Dad while bringing in Britain's Got Talent's Amanda Holden. Nicely executed ad concentrating on consumables rather than food. Lots of product on show, the store looks nice in the background.

I like the message behind Sainsbury's, the ad is beautifully shot but I'm unsure about the lack of product. Morrison's has remained focussed on educating us on the source of their products. This time they bring in children who visit farms (and in-store) to learn about the vegetables and meat - nice idea as it focusses in on Mum's and healthy eating while showcasing product. Waitrose have concentrated on using celebrity chef expertise to showcase their premium product.

1 comment:

Christmas Parties London said...

I love the christmas adverts..although I get pretty fed up of them come january!