New Heinz Tomato Soup "Whistle" TV Ad



I saw this new TV ad from Heinz the other night for Tomato Soup, no doubt for the run up to those chilly Autumn days. The advert was created by Abbott Mead Vickers BBDO and is part of a £2 million pound campaign.

I love how it has brilliantly observed and captured the moment of someone's first mouthful of soup. Beautifully filmed and has a nice tone to it

18 comments:

Anonymous said...

does any one know what the tune is ?

Woody said...

I don't but if I hear anything I'll let you know!

Anonymous said...

thanks

Anonymous said...

its love me tender - elvis

Woody said...

Good spot!

influenceuk said...

The song is love me tender

Anonymous said...

oh thats brill!!! i was searching the net for the answer to that!!

Anonymous said...

Two words: badly executed. It's been driving me mad trying to work out what the blooming song was too, I thought it was 'There'll always be an England' till now!! Shame really, ruins the whole concept.

Anonymous said...

i agree with the last guy/gal.
i had no idea what the song was and when i listen back to it i can only just tell what it is. really badly done. when you look at other adverts you can see how the idea got past the board and to the top of the list but again, badly executed.

Anonymous said...

no its not love me tender try listening to it i kow what it is but dont kow the exact name but it has And let the rest of the world go by. in it

Anonymous said...

Its defiantly Love me Tender.

Anonymous said...

its 'no place like home'

Howie said...

its you are my sunshine!

Anonymous said...

It's you are my sunshine, where the heck did you get love me tender from?!

Anonymous said...

the song is defiantly, Little Bitty Pretty One. It was off Matilda and is really catchy,

Anonymous said...

It is 'You are my sunshine'

Anonymous said...

This whistling annoys me I change channel each time it plays. It make me hate the the soup. Whistling affects people like us who have terribly sensitive ears. The bad effect stays torments my head for more than half an hour. I love adverts and Heinz products, but this advert has caused pain and distress than help market the product. I love the song, I appreciate the effort, but I know quite a few people who agree with me (though they may not change channel) Thanks

Anonymous said...

There are (at least) two ads in this style; the version I've seen, for Heinz Tomato Soup, uses the song "You are my Sunshine" (http://en.wikipedia.org/wiki/You_Are_My_Sunshine and http://www.youtube.com/watch?v=Pj0GPTEU198), also recorded by Bing Crosby, Doris Day and Johnny Cash (among many many others) and you may have heard it sung in Star Trek Voyager in season 5 episode 22 by the Doctor and Seven-of-Nine (http://www.youtube.com/watch?v=sOdKNiESE0Q)